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Cyber Monday stories: what they are and why they matter

Ecommerce

Cyber Monday stories refer to the collection of narratives, data points, and shopper behaviors tied to the Monday after Thanksgiving in the United States, when online retailers...

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HGTV and Wayfair: How the Partnership Works and What It Means for Viewers and Shoppers

Relationships

HGTV and Wayfair have formed a long-term relationship that brings TV inspiration directly into the shopping aisle, making it easier for viewers to buy the rooms they see on scre...

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What Makes a Target Swimsuit Commercial Effective

Celebrity Profiles

A target swimsuit commercial is a short-form brand film designed to drive consideration and conversion for swimwear sold through Target Corporation. Unlike editorial content, th...

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