Nike

Status Updates

The Jordan brand is a Nike-owned line of performance and lifestyle footwear, apparel, and accessories created under a long-term licensing agreement with Michael Jordan. Nike des...

general

Cyber Monday falls on the Monday after Thanksgiving in the United States and has become a key online shopping event for athletic wear. Nike often runs promotions during this per...

Relationships

Neymar left Nike when his long-term sponsorship agreement expired and he signed with a new global brand, ending a decade-long partnership that helped define his market value and...

Relationships

The relationship between Kardashian and Nike is best understood as a high-value, intermittently active partnership rather than a constant, all-encompassing deal. The family has...

Business & Entrepreneurship

Nike was invented through the partnership of Phil Knight and Bill Bowerman, who co-founded the company then known as Blue Ribbon Sports in 1964. Bowerman, a track coach at the U...

sports branding

Nike Team USA refers to the long-term partnership between Nike, Inc. and the United States Olympic & Paralympic Committee (USOPC) that outfits Team USA athletes with apparel, fo...

Shoes

Nike Olympic colorway refers to versions of Nike footwear and apparel created in collaboration with or for Olympic athletes and teams, often featuring bespoke color schemes, mat...

status-and-ownership

No, Jordan is not owned by Nike in the sense of being a fully integrated Nike subsidiary or a brand that Nike wholly owns and operates as part of its core lineup. Instead, Jorda...

relationship

Michael Jordan’s financial relationship with Nike centers on the Jordan Brand royalty, a long-term agreement in which Jordan receives compensation based on sales of Jordan Bra...

equipment-and-apparel

Cristiano Ronaldo’s partnership with Nike began in 2003, and it has since become one of the most recognizable athlete–brand collaborations in sport. Over the years, the rela...