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promotions

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Pepsi Points Fighter Jet Contest: What Happened and Why It Still Matters

In 1996, Pepsi ran a promotional campaign promising that customers could redeem points from Pepsi products for a variety of merchandise, including a claim that participants coul...

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What an Instant Sweepstakes Is and How It Works

An instant sweepstakes is a promotions format where winners are determined immediately after entry, typically through a random computerized draw. Unlike traditional sweepstakes...

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McDonald's Monopoly: How the Promotion Works, Odds, and Claim Rules

McDonald's Monopoly is an annual promotional game that turns eligible McDonald's food packaging and app items into instant-win tickets and entries into larger prize draws. Acros...

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Look Alike Contests: How They Work, Legal Rules, and Best Practices

A look alike contest is a promotion in which participants submit photos or videos of themselves to resemble a person, character, or brand icon, competing for prizes based on res...

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