US Weekly’s “Who Wore It Best” is a long-running celebrity fashion contest that invites readers to compare red-carpet and street-style outfits and vote for their favorite look. Typically featuring two or more stars in similar or competing styles, the feature blends celebrity news with fashion editorial analysis. This guide explains how the segment works, how editors select contenders, how readers can participate, and why outcomes influence conversations about style, image, and brand partnerships.
Origins and format of Who Wore It Best
“Who Wore It Best” began as a reader-voted segment that capitalizes on the magazine’s decades-long coverage of celebrity appearances. The format is straightforward: US Weekly presents two or more outfits and asks readers to choose the winner. Each comparison is framed with context about the event, designers, and styling choices, helping readers understand the differences beyond personal preference.
How editors select contenders
US Weekly staff curate pairs based on news value, visual contrast, and reader interest. Selections often involve:
- Same-event matchups: Same premiere or awards show, different styling approaches
- Themes: Color match, silhouette, or trend (e.g., bold prints vs. minimalist gowns)
- Timeliness: Recent appearances or red-carpet firsts that generate conversation
By pairing looks with clear contrasts or shared contexts, editors ensure the comparisons are accessible and engaging.
How readers can participate and why votes matter
Voting is usually free and open on the US Weekly website or app, with a new poll launching each time a new pair is featured. While the results do not affect official awards, they influence editorial coverage, social media amplification, and which looks receive deeper reporting. For celebrities and stylists, strong “Who Wore It Best” performances can reinforce public perception of a red-carpet moment’s success.
Key details at a glance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Publication Frequency | Episodic and event-driven; typically tied to major premieres and award seasons | US Weekly editorial practice |
| Voting Method | Online poll on USWWeekly.com and mobile app; usually no paywall | US Weekly digital guidelines |
| Contender Selection | Curated by editors based on news value, visual contrast, and reader interest | US Weekly editorial process |
| Influence of Results | Impacts social amplification and follow-up coverage, not formal awards | US Weekly historical coverage patterns |
| Typical Format | Paired comparisons of two or more outfits with editorial context and reader vote | Recurring feature design |
How to follow Who Wore It Best on US Weekly
To stay current with each “Who Wore It Best” matchup:
- Bookmark the US Weekly fashion section and enable browser notifications
- Opt in for push alerts on the US Weekly mobile app when available
- Follow US Weekly’s social channels, where new polls are promoted and results are shared
- Check recap articles after major award seasons, which often summarize notable matchups and trends
Interpreting the results and fashion insights
Patterns in “Who Wore It Best” outcomes reveal what readers and editors value in celebrity style:
- Design recognition: Contenders featuring recognizable luxury houses often draw strong engagement
- Fit and tailoring: Outfits that align closely with the occasion and body confidence tend to win
- Trend alignment: Choices that tap into color trends, silhouette trends, or fabric choices can outperform personal bias
- Event appropriateness: Looks that match the formality and setting of the event usually resonate more with audiences
Over time, these reader preferences help shape conversations about celebrity wardrobe strategy, stylist relationships, and brand visibility.
Evergreen guidance for comparing celebrity looks
“Who Wore It Best” is most useful when treated as a style conversation rather than a definitive ranking. Readers can use each poll to:
- Practice evaluating proportion, color harmony, and context-driven styling
- Learn designer names and silhouettes through repeated exposure
- Compare personal preferences against crowd-sourced feedback
- Understand how the same outfit reads differently in photos versus in person
By approaching each matchup with clear criteria, readers turn a quick vote into ongoing fashion education.