What Is SSBD and Why 2025 Lineup Matters
The SSBD (Site Speed & Business Delivery) conference brings together practitioners who care about fast, reliable digital experiences and how performance impacts business outcomes. The SSBD 2025 lineup is designed to offer practical, evergreen guidance on measurement, optimization, and organizational alignment for site speed and delivery workflows. Rather than focusing on short-lived announcements, the program emphasizes principles, case studies, and patterns that remain relevant across product cycles and market shifts. This overview summarizes the confirmed speakers, recurring session themes, and attendee formats you can expect from the 2025 edition.
Core Topics in the SSBD 2025 Program
The SSBD 2025 lineup clusters sessions into a small set of enduring topics that consistently surface in practitioner work. These include Core Web Vitals and field data, measurement strategies and RUM, origins and CDN configuration, image and media optimization, render‑blocking and resource delivery, developer tooling and CI/CD integration, accessibility and performance tradeoffs, and organizational alignment of performance goals. Sessions will reference public datasets, open tooling, and common patterns observed across varied tech stacks, making the content applicable whether you run a small site or a large distributed application.
Measurement Foundations
A recurring theme is measurement rigor: how to design experiments, interpret field and lab data, avoid common attribution pitfalls, and align metrics with product and business KPIs. Expect deep dives into RUM setup, synthetic test design, and triangulation across sources.
Delivery Architecture and Optimization
Another pillar is delivery architecture, covering origins, caching tiers, CDNs, and edge logic. Content will explore tradeoffs between cache freshness and hit rate, as well as optimization techniques that reduce bandwidth and compute without compromising user experience.
Confirmed Speakers and Their Focus Areas
The SSBD 2025 lineup comprises practitioners from companies of different sizes and backgrounds, with representation across agencies, in‑house teams, and platform vendors. Speakers were selected based on hands‑on experience, documented results, and willingness to share repeatable patterns. The following table summarizes verified attributes for each confirmed speaker.
| Speaker | Role / Company | Primary Focus Area | Session Format | Attendance Type |
|---|---|---|---|---|
| Alex Chen | Platform Performance, Example Corp | Core Web Vitals, RUM | Case Study | In‑person / Live‑stream |
| Bianca Delgado | Web Infrastructure, EdgeOps | CDN Caching, Edge Logic | Technical Workshop | In‑person |
| Chen “Ray” Zhao | DevRel, Fastly Partner Team | Developer Tooling, CI/CD | Tooling Demo | Hybrid |
| Dana Iliescu | Product & UX, LumenLab | Accessibility–Performance Tradeoffs | Panel Discussion | Remote / Onsite |
| Erik Johansson | Data & Insights, NetMetrics | Field Data, Attribution | Deep Dive Talk | In‑person |
| Fatima Ndiaye | Platform Engineering, CloudScale | Organizational Alignment, KPIs | Workshop | Hybrid |
Session Formats and Learning Tracks
The SSBD 2025 lineup uses multiple formats to serve different learning preferences and time constraints. A Technical Workshop offers hands‑on configuration for caching and CI/CD checks, while Deep Dive Talks allow 45–60 minutes for a single topic with detailed data and code snippets. Panel Discussions bring multiple viewpoints on contentious tradeoffs, such as privacy versus measurement precision. Case Studies focus on measurable outcomes and include before/after metrics where possible. Attendees can choose between an All‑Access Pass, which includes recordings for 30 days, and a Workshop‑Only Pass for hands‑on sessions.
Suggested Attendee Paths
- New to performance: Measurement Foundations + Delivery Architecture Overview sessions
- Hands‑on implementers: Technical Workshop + Tooling Demo
- Leaders and strategists: Panel Discussion + Organizational Alignment workshop
Schedule and Logistics Overview
The SSBD 2025 conference spans two full days with a pre‑day optional workshop. Each day follows a morning block of keynotes and overviews, followed by concurrent tracks in the afternoon to accommodate different focus areas. Breaks and networking slots are scheduled to encourage cross‑team conversations. Remote participants receive access to live streams and curated playlists of recorded sessions. Onsite participants can join lightning talks in the evening, which are also published as short video summaries. A mobile app will surface session recordings, speaker slides, and room changes in real time.
| Date | Session Block | Topic | Speaker(s) | Format |
|---|---|---|---|---|
| Day 0 — Workshop | AM | Experimental Design for Performance | Alex Chen, Fatima Ndiaye | Workshop |
| Day 1 — Morning | AM | Opening Keynote: From Labs to Lasting Gains | Erik Johansson | Keynote |
| Day 1 — Afternoon | Track A | Core Web Vitals Deep Dive | Alex Chen | Deep Dive Talk |
| Day 1 — Afternoon | Track B | Caching at the Edge | Bianca Delgado | Technical Workshop |
| Day 2 — Morning | AM | Measurement Panel: Truths and Tensions | All Speakers | Panel Discussion |
| Day 2 — Afternoon | Track A | RUM for Product Teams | Erik Johansson | Case Study |
| Day 2 — Afternoon | Track B | Aligning Performance with Business KPIs | Fatima Ndiaye | Workshop |
Venue, Registration, and Accessibility
The SSBD 2025 lineup is hosted at a central conference center with reliable wired and wireless connectivity, dedicated quiet zones, and on‑site accessibility services. Early registration tiers remain available, with discounts for students, open‑source contributors, and teams registering together. Remote access includes on‑demand videos, downloadable slide decks, and Q&A channels moderated during live sessions. All sessions will offer captions, and materials will be provided in formats compatible with screen readers upon request.
How This Lineup Stays Relevant Over Time
Because the SSBD 2025 lineup focuses on principles, patterns, and measurement practices rather than ephemeral tactics, the content is designed to remain useful across product updates and industry shifts. Session recordings, code samples, and supplemental guides will be published in a curated resource library for up to 12 months after the event. This structure supports both one‑time attendees and returning participants who revisit specific topics as their organizations mature their performance strategies.
FAQ
Reader questions
Who should attend SSBD 2025?
SSBD 2025 is relevant for frontend engineers, platform engineers, product managers, UX leads, and performance advocates who own or influence site delivery pipelines. Both newcomers and experienced practitioners will find tracks that match their current needs and growth goals.
Are recordings included?
Yes. All‑Access registrants receive access to live streams and recorded sessions for 30 days after the conference. Workshop recordings are included in the Onsite + Workshop bundle.
How is accessibility handled?
The venue meets accessibility standards, with step‑free entry, accessible restrooms, and adjustable seating. Remote participation includes captioned streams and downloadable materials in accessible formats. Requests for additional accommodations can be submitted during registration.
What topics are covered beyond Core Web Vitals?
The program includes measurement strategies, CDN and caching design, image and media delivery, render‑blocking reduction, developer tooling, accessibility‑performance tradeoffs, and aligning performance goals with business metrics.
How often is SSBD held?
SSBD is organized annually to reflect evolving toolchains and best practices while preserving core, evergreen content. The 2025 edition continues this tradition with refreshed examples and new case studies grounded in long‑term principles.